About Us – Be Human

About Us

Dr. Basmah Rashed Alghufali

Authentic Leadership & Administrative Emotional Intelligence Coach

I am a leadership coach and consultant specializing in Emotional Intelligence (EQ) and human-centered leadership

My work is rooted in the belief that leadership begins within. Emotions influence how we think, decide, communicate, and lead — whether in the workplace, in relationships, or during moments of crisis.Through a scientific, practical, and applied approach, I support individuals and organizations in developing emotional awareness, resilience, and authentic leadership.

Philosophy

A philosophy that views leadership as a human-centered practice grounded in self-awareness,
emotional intelligence, and ethical presence.
Dr. Basmah’s message is directed to people and humanity, emphasizing the importance of
conscious, respectful, and emotionally intelligent interactions in both daily life
and administrative leadership.

A philosophy that views leadership as a human-centered practice grounded in self-awareness, emotional intelligence, and ethical presence.
Dr. Basmah’s message is directed to people and humanity, emphasizing the importance of conscious, respectful, and emotionally intelligent interactions in both daily life and administrative leadership.

Harvard Alumni Summit Middle East & Africa 2026

"I'm honored to be an officially accepted participant at this exclusive gathering of Harvard alumni and distinguished leader.
  Participation in this summit represents recognition of professional excellence and commitment to regional leadership and collaboration.”

Harvard Alumni Summit

Middle East & Africa 2026

You can now log in to your personal account on www.has-mea.com
to confirm your participation by purchasing your ticket

Event Details

The Grand Egyptian Museum, Cairo

January 16-17-18, 2026

Harvard alumni and distinguised leaders from
across the Middle East & Africa region.

Professional Expertise

Dr. Basmah specializes in training leaders in all Administrative Emotional Intelligence skills, developing Authentic Leadership competencies, empowering individuals and teams, enhancing emotional awareness in organizational settings, and supporting leaders in building emotionally intelligent work cultures.

Associate Professor

Princess Nourah bint Abdulrahman University

EQ Coach & Consultant

Specializing in administrative Emotional Intelligence

Co-Founder

BE Human Leadership USA

International Reach

Saudi Arab , and global leaders and organizations

Mission And Vision

Dr. Basmah’s mission is to humanize leadership by empowering individuals and leaders to
reconnect with their inner awareness, values, and emotional balance.
She believes that authentic leadership is not driven by authority alone, but by emotional
awareness, human connection, integrity, and purposeful influence.

What Clients Say

Read testimonials from our satisfied clients. Hear from the organizations we've helped transform

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Trusted by 5k+ companies

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Lets Work Together

If you are ready to develop emotional intelligence, lead with authenticity, and grow
personally and professionally, I invite you to connect.

If you are ready to develop emotional intelligence, lead with authenticity, and grow personally and professionally, I invite you to connect.

 True leadership starts from within and the journey begins with being human.