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Leadership Begins with Being Human

A leadership philosophy for senior leaders who rise with authenticity, emotional intelligence, and human depth.

ABOUT ME

Dr. Basmah Rashed Alghufali

Authentic Leadership & Administrative Emotional Intelligence Coach

I am a leadership coach and consultant specializing in Emotional Intelligence (EQ) and human-centered leadership

My work is rooted in the belief that leadership begins within. Emotions influence how we think, decide, communicate, and lead — whether in the workplace, in relationships, or during moments of crisis.Through a scientific, practical, and applied approach, I support individuals and organizations in developing emotional awareness, resilience, and authentic leadership.

SERVICES

We always provide the best service

Emotional Intelligence in Action

I offer coaching and consulting services designed to strengthen emotional intelligence across personal growth and professional leadership.

Emotional Intelligence in Action

Recognizing Emotions and Inner Patterns Regulating Responses Under Pressure Managing Stress With Emotional Resilience Prioritizing Time With Purpose Sustaining Focus and Personal Effectiveness Maintaining Healthy Work-Life Balance Practicing Empathy in Human Interactions Communicating Clearly With Emotional Awareness Building Trust Through Relationship Management

Personal Development

Emotional awareness and self-regulation Confidence and self-leadership Relationship intelligence Stress and emotional resilience.

Personal Development

Emotional Awareness and Self-Regulation Confidence Rooted in Self-Trust Self-Leadership Through Inner Clarity Healthy Stress and Emotion Management Resilience During Life Transitions Relationship Intelligence and Boundaries Effective Communication and Expression Balanced Decision-Making Under Pressure Sustained Personal Growth and Well-Being

Applied Emotional Intelligence

Emotions play a critical role in real-life environments such as healthcare, crisis situations, workplace conflict, legal settings, and relationships.

Applied Emotional Intelligence

Emotionally Intelligent Leadership Presence Clear Workplace Communication Skills Constructive Conflict Management Strategies Sound Decision-Making Under Pressure Emotional Regulation in Leadership Roles Building Trust Through Authentic Leadership Engaging and Motivating Diverse Teams Psychological Safety in the Workplace Resilient Leadership During Change

Be Human Leadership

We believe that while skills can be trained, emotional intelligence is what sustains performance, trust, and leadership over time.
In a rapidly evolving world,the leaders who last are those who choose to stay human.

Leaders
Empowered

Human
Centered Impact

TESTIMONIALS

What Clients Say

Read testimonials from our satisfied clients. Hear from the organizations we've helped transform

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

OUR PARTNERS

Trusted by 5k+ companies

Why Be Human

Leadership isn't about titles or authority—it's about authenticity, emotional intelligence, and human connection.
Here's why leading with humanity transforms everything.

Lead With Authenticity

BE Human Leaadership helps you uncover your true leadership voice by aligning your values, emotions, and actions.

Build Emotional Intelligence

BE Human strengthens your ability to understand yourself & others, manage stress, & build trust through thoughtful responses.

Transform Your Impact

BE Human Leadership empowers you to lead with clarity, empathy & confidence creating meaningful and lasting influence.

Lets Work Together

If you are ready to develop emotional intelligence, lead with authenticity, and grow
personally and professionally, I invite you to connect.

If you are ready to develop emotional intelligence, lead with authenticity, and grow personally and professionally, I invite you to connect.

 True leadership starts from within and the journey begins with being human.

OUR BLOGS

Thoughts on Leadership, Emotions
and Human Growth

Blog

الذكاء العاطفي والقيادة الأصيلة في فيلم «ستيف»

January 19, 2026

Dr. Basmah Alghufali

Blog

Authentic Leadership and Managerial Emotional Intelligence in *Steve* (Netflix)

January 19, 2026

Dr. Basmah Alghufali

Blog

The 5Cs of Effective Leadership

January 9, 2026

Dr. Basmah Alghufali

916b214643e8e0253227e9505a37305ac604499e

Blog

Ego vs. Confidence

January 9, 2026

Dr. Basmah Alghufali

Partner with us

Leadership Begins with Being Human

A leadership philosophy for senior leaders who rise with authenticity, emotional intelligence, and human depth.

Dr. Basmah Rashed Alghufali

Authentic Leadership & Administrative Emotional Intelligence Coach

I am a leadership coach and consultant specializing in Emotional Intelligence (EQ) and human-centered leadership

We always provide the best service

Emotional Intelligence in Action

Emotional Intelligence in Action

Personal Development

Personal Development

Applied Emotional Intelligence

Applied Emotional Intelligence

Be Human Leadership

We believe that while skills can be trained, emotional intelligence is what sustains performance, trust, and leadership over time. In a rapidly evolving world,the leaders who last are those who choose to stay human.

Leaders Empowered

Human Centered Impact

What Clients Say

Read testimonials from our satisfied clients. Hear from the organizations we've helped transform

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Technology Sector

Senior Executive

"BE Human Leadership transformed our organization's culture. The R.E.D. Framework gave our leaders the tools to create truly human-centric environments."

Trusted by 5k+ companies

Why Be Human

Leadership isn't about titles or authority—it's about authenticity, emotional intelligence, and human connection. Here's why leading with humanity transforms everything.

Lead With Authenticity

BE Human Leaadership helps you uncover your true leadership voice by aligning your values, emotions, and actions.

Build Emotional Intelligence

BE Human strengthens your ability to understand yourself & others, manage stress, & build trust through thoughtful responses.

Transform Your Impact

BE Human Leadership empowers you to lead with clarity, empathy & confidence creating meaningful and lasting influence.

Lets Work Together

If you are ready to develop emotional intelligence, lead with authenticity, and grow personally and professionally, I invite you to connect.

If you are ready to develop emotional intelligence, lead with authenticity, and grow personally and professionally, I invite you to connect.

True leadership starts from within and the journey begins with being human.

Thoughts on Leadership, Emotions and Human Growth

We believe that while skills can be trained, emotional intelligence is what sustains performance, trust, and leadership over time.
In a rapidly evolving world,the leaders who last are those who choose to stay human.

Leaders
Empowered

Human
Centered Impact

Leadership isn't about titles or authority—it's about authenticity, emotional intelligence, and human connection.
Here's why leading with humanity transforms everything.

If you are ready to develop emotional intelligence, lead with authenticity, and grow
personally and professionally, I invite you to connect.

 True leadership starts from within and the journey begins with being human.

Thoughts on Leadership, Emotions
and Human Growth